如何写讨价还价信
文章来源: 文章作者: 发布时间:2008-09-11 06:58 字体: [ ]  进入论坛
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贸易往来中,买家总是觉得价钱太高,卖家总是觉得自己的价钱合理、再低就亏了。在这种情况下,谈判、争论、讨价还价不可避免。

讨价还价信也是说服信的一种,这种讨价还价信的目的是使双方达成一致、做成买卖。为了更多的为己方争得利益,写信的时候一定要强调己方反对对方要求价格的原因,并要提出双方都能接受的条件。

写讨价还价信应遵循下面的原则:

1. Thank-you expression for what the reader has done.
2. State reasons for non-acceptance and inability to take the desired action.
3. Make a counteroffer or suggest that there may be other opportunities to do business together.
4. Mention the possible benefits associated with the reader's concession1 and encourage him to take action.
5. Close the letter courteously2 and positively3.

下面是一封要求对方降低价格的信,我们来看看是怎么写的:

Dear Sirs

We write to thank you for your quotation4 of 20th March and the samples of the LTZ Trimming Edge Cutters you enclosed.

Having carefully examined the samples you mailed, we feel quite satisfied with the quality of your goods and the way in which you have handled our inquiry5. It would be profitable for both sides if a long-term business relationship could be established

However, our marketing6 research reveals that the prices you quoted appear to be on the high side even for tools of your quality. Goods of similar quality which are sold at the prevailing7 levels are three percent cheaper than yours. Some of our clients feel worried that accepting such an offer would only leave them with a small margin8 of profit on their sales.

May we suggest that you perhaps make some allowance, say, two percent off your quoted prices? We feel confident that the revised ones would help introduce your products into our local markets. And you could also rely on large volume of orders from us if our customers see increasing benefits from their deals.

Please kindly9 inform us of your decision as soon as possible because we need your information to work out our import schedule by the end of this month.

Yours faithfully



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1 concession LXryY     
n.让步,妥协;特许(权)
参考例句:
  • We can not make heavy concession to the matter.我们在这个问题上不能过于让步。
  • That is a great concession.这是很大的让步。
2 courteously 4v2z8O     
adv.有礼貌地,亲切地
参考例句:
  • He courteously opened the door for me.他谦恭有礼地为我开门。
  • Presently he rose courteously and released her.过了一会,他就很客气地站起来,让她走开。
3 positively vPTxw     
adv.明确地,断然,坚决地;实在,确实
参考例句:
  • She was positively glowing with happiness.她满脸幸福。
  • The weather was positively poisonous.这天气着实讨厌。
4 quotation 7S6xV     
n.引文,引语,语录;报价,牌价,行情
参考例句:
  • He finished his speech with a quotation from Shakespeare.他讲话结束时引用了莎士比亚的语录。
  • The quotation is omitted here.此处引文从略。
5 inquiry nbgzF     
n.打听,询问,调查,查问
参考例句:
  • Many parents have been pressing for an inquiry into the problem.许多家长迫切要求调查这个问题。
  • The field of inquiry has narrowed down to five persons.调查的范围已经缩小到只剩5个人了。
6 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
7 prevailing E1ozF     
adj.盛行的;占优势的;主要的
参考例句:
  • She wears a fashionable hair style prevailing in the city.她的发型是这个城市流行的款式。
  • This reflects attitudes and values prevailing in society.这反映了社会上盛行的态度和价值观。
8 margin 67Mzp     
n.页边空白;差额;余地,余裕;边,边缘
参考例句:
  • We allowed a margin of 20 minutes in catching the train.我们有20分钟的余地赶火车。
  • The village is situated at the margin of a forest.村子位于森林的边缘。
9 kindly tpUzhQ     
adj.和蔼的,温和的,爽快的;adv.温和地,亲切地
参考例句:
  • Her neighbours spoke of her as kindly and hospitable.她的邻居都说她和蔼可亲、热情好客。
  • A shadow passed over the kindly face of the old woman.一道阴影掠过老太太慈祥的面孔。
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