汇丰商务英语写作教程(23)
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我们学习过了第一个P——polite,这次来继续学习第二个P——positive

 

Being Courteous1: How To Be Positive 

 

To write courteous sentences, you need to be polite. You also need to use the second "P" - be positive.

 

Once again, think of yourself as the reader (or customer).

 

How would you feel if you got a letter that said...

 

"You cannot withdraw the money until your cheque has cleared."

 

This sentence is very negative, isn't it? It tells you what you can't do.

 

"You can withdraw the money as soon as your cheque has cleared."

 

You can make a sentence positive by stating what the reader can do instead of what the reader cannot do.

 

SAY WHAT YOU CAN DO 

 

You only have to change a few words to change a negative sentence into a positive one.

 

You only need to say what the reader can do rather than what the reader can't do. You can also be positive by saying what the company can do rather than what it can't do.

 

Look at the two sentences below. Both sentences have the same meaning. But one is positive and one is negative. Which sentence is positive?

 

"Our office closes at 4:00 pm."

"Our office stays open until 4:00 pm."

 

The second sentence sounds much better, doesn't it? The word "open" is positive, while "close" is negative.

 

There's another way to write positively2.

 

Think of yourself as a bank customer. You've just received a letter inviting3 you to apply for a Classic Visa card. In the letter, you read this sentence:

 

"You need an annual income of HKD42,000 to apply for a credit card."

 

How do you feel?

 

The sentence is true, but it could be written in a more positive way. So, try to revise the sentence. (Hint: You may want to begin the sentence with "if".)

 

"If you have an annual income of HKD42,000, you can apply for a credit card."

 

USE THE "IF-CONTRACT" 

 

When you use the "if-contract", you state what you, your company or the reader can do...IF the reader can meet a specific condition.

 

The "if-contract" emphasises what is possible. It's a much more positive way of expressing your ideas.

 

Look at two more sentences. Both have the same meaning, but which one sounds more positive?

 

"You must reply within five days or we cannot process your application."

 

"If you apply within five days, we can process your application."

 

Do you see how the "if-contract" makes a sentence more positive?

 

Whenever you use the "if-contract", you

l        begin with an "IF" clause and

l        end with an "action" clause (which states what you or your reader can do if the condition is met).

 

You can practise writing positive sentences in the exercise below.

 

Try revising the following sentences, which are not very positive.

 

1) We cannot process your application until next month unless you reply promptly4.

   

2) You need a reference before you can open an account.

   

3) Settle payment immediately or you will be charged an additional $15.

   

4) You must send the documents by Friday or we cannot prepare a Letter of Credit.

   

5) Unless you have five years' experience in personal finance, you cannot apply for the position.

 

Suggested revisions:

 

1) If you reply promptly, we can process your application by the end of the month.

 

2) If you give us a reference, you can open an account.

 

3) If you pay immediately, you will not incur5 any additional charges.

 

4) If you send us the documents by Friday, we can prepare a Letter of Credit.

 

5) If you have five years' experience in personal finance, you can apply for the position.

 

NOTE: In all of these sentences, you can change the order of the two clauses. eg"We can process your application by the end of the month if you reply promptly."

 

下次我们将继续学习第三个P——personal,不要错过哦!

 

来源:中国物流论坛



点击收听单词发音收听单词发音  

1 courteous tooz2     
adj.彬彬有礼的,客气的
参考例句:
  • Although she often disagreed with me,she was always courteous.尽管她常常和我意见不一,但她总是很谦恭有礼。
  • He was a kind and courteous man.他为人友善,而且彬彬有礼。
2 positively vPTxw     
adv.明确地,断然,坚决地;实在,确实
参考例句:
  • She was positively glowing with happiness.她满脸幸福。
  • The weather was positively poisonous.这天气着实讨厌。
3 inviting CqIzNp     
adj.诱人的,引人注目的
参考例句:
  • An inviting smell of coffee wafted into the room.一股诱人的咖啡香味飘进了房间。
  • The kitchen smelled warm and inviting and blessedly familiar.这间厨房的味道温暖诱人,使人感到亲切温馨。
4 promptly LRMxm     
adv.及时地,敏捷地
参考例句:
  • He paid the money back promptly.他立即还了钱。
  • She promptly seized the opportunity his absence gave her.她立即抓住了因他不在场给她创造的机会。
5 incur 5bgzy     
vt.招致,蒙受,遭遇
参考例句:
  • Any costs that you incur will be reimbursed in full.你的所有花费都将全额付还。
  • An enterprise has to incur certain costs and expenses in order to stay in business.一个企业为了维持营业,就不得不承担一定的费用和开支。
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