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market entry 市场准入
long-term competitors 长期竞争对手
①n.authorization2 granted to someone to sell or distribute a company's goods or services in a certain area特许经营权:特许给个人在特定的领土内销售商品或提供服务的权利
②vt.to grant a franchise to赋予特权
retail n. the sale of goods or commodities in small quantities directly to consumers 零售:直接以小数量售给顾客的货物或商品
retail operation 零售业务(经营)
partner n. 合伙人, 股东
master franchisee5 主经销商
franchisee n. 总经销商, 有代销权的人或团体
lease out 出租
lease vt. to grant use or occupation of under the terms of a contract 允诺使用:在契约的有效期限内准许使用或占有
franchise territories 特许经营区域(范围)
territory n. 领土, 地域
E-commerce 电子商务
option n. 选项, 选择权
①to give or yield permission to or for同意:给予批准或许可
technology transfer 技术转让
initial market entry approach 初始市场进入方式
initial adj. of, relating to, or occurring at the beginning; first 开始的:开始的,与开始有关的,发生在开始的;首先的
short-term profits 短期效益
runs the risk of… 冒险……
due to the lack of… 由于缺乏……
defined regulatory powers 明确的管理权限
regulatory adj. 管制的,控制的
certificate authentication12 system 证书认证制度
authentication n. 证明, 鉴定
on-line settlement system 在线结算制度
physical delivery system 实物交割制度
permit v. 许可, 准许
representation n.
①the state or condition of serving as an official delegate, agent, or spokesperson代表,代理:作为正式的代表、代理或发言人的状态或情形
②the right or privilege of being represented by delegates having a voice代表权:由具发言权的代表所代表的权力或特权
authorize vt.to grant authority or power to 授权,委托:向…授予职权或权力
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