商标词汇 2
文章来源:未知 文章作者:enread 发布时间:2012-02-06 01:51 字体: [ ]  进入论坛
(单词翻译:双击或拖选)

1: Mah-Jongg 麻将

Mah-jongg (spelled with one or two gs) is a game of Chinese origin in which players try to create winning hands from a set of domino-like tiles.

The game was imported to the U.S. after World War I by Joseph P. Babcock, who also coined (and trademarked) the name. The game's Chinese name, which sounds similar to "mah-jongg," means "sparrow." A sparrow or a mythical2 "bird of 100 intelligences" appears on one of the tiles.

Mah-jongg became a fad3 in the 1920s, but Babcock was more interested in promoting the game than in protecting his trademark1, and mah-jongg became a generic4 term.

In the U.S., the game enjoys periodic revivals5, but has never regained6 its early popularity. In China, it's still widely played.

2: Ping-Pong 乒乓球

In the late 1800s, some creative Brits reportedly used cigar box lids to bat rounded wine corks7(软木塞) across a table. A line of standing8 books provided the net.

The game quickly gained a number of names, among them table tennis, gossima, flim-flam, and also – based on the sounds of the sport – "ping-pong."

Before long, the British manufacturer J. Jaques & Sons had registered the term Ping-Pong. The American rights to that name were soon purchased by Parker Brothers (and are now owned by Escalade Sports).

By 1934, ping-pong had acquired a generic meaning: "something resembling a game of table tennis, especially a series of usually verbal exchanges between two parties."

That's fitting, because by then Parker Brothers and the International Table Tennis Federation9 had spent years going back and forth10 over the names.

Since 1988, table tennis (not Ping-Pong) has been an Olympic sport.

3: Moxie 胆量、精力、勇气

These days, moxie is a synonym11(同义词) for energy and pep, courage and determination, know-how12 and expertise13.

The original moxie was a patent medicine and tonic14 – Moxie Nerve Food – invented by Dr. Augustin Thompson and sold in New England in the 1870s. According to one story, Dr. Thompson got the name from a Lieutenant15 Moxie who discovered the South American plant that was the elixir's secret ingredient. Another story traces moxie to an Algonquin word.

Within a decade, Thompson had carbonated Moxie and was marketing16 it as a beverage17(饮料) with a "delicious blend of the bitter and the sweet." The soft drink and its advertising18 slogans (among them Make Mine Moxie!) caught on around the country.

By 1930, moxie had acquired its earliest modern sense of "energy, pep." Appropriately enough, although the drink's popularity has fizzled in most of the U.S., the word moxie determinedly19 lives on.

4: Band-aid 创可贴

In the early 1920s, a woman named Josephine Dickson – who tended to injure herself in the kitchen – grew tired of trying to wrap her cuts with bulky(庞大的) , clumsy gauze(纱布,薄纱) .

This inspired her husband, Earle, to invent what became a simpler, sleeker20 alternative: sterilized21, pre-made adhesive22 bandages. Earle offered them to his employer, Johnson & Johnson – whose marketing triumphs included shipping23 free Band-aids to the Boy Scouts24.

Although the noun Band-aid is still protected under trademark (i.e., "Band-aid brand"), the adjective band-aid is generic. Since 1970, folks have been using such the term in such phrases as "a band-aid solution."

5: Thermos25 保温瓶

What we now know as the thermos was invented in 1892 by British scientist Sir James Dewar, a scientist at Oxford26 University.

A German company marketed Dewar's invention, and soon thermos became the generic term for any container with a vacuum between an inner and outer wall that helps its contents retain their initial temperature (rather than cool or warm to the ambient周围的 temperature).

The American Thermos Bottle Company bought the trademark rights in the U.S., but never managed to stuff the language back into its bottle. After decades attempting to prohibit the generic use of thermos, the then-renamed American Thermos Products Company lost its trademark in court in 1962.

So where did the word come from? A contest: the winning submission27 recalled the Greek thermē, meaning heat.



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1 trademark Xndw8     
n.商标;特征;vt.注册的…商标
参考例句:
  • The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。
  • The trademark of the pen was changed.这钢笔的商标改了。
2 mythical 4FrxJ     
adj.神话的;虚构的;想像的
参考例句:
  • Undeniably,he is a man of mythical status.不可否认,他是一个神话般的人物。
  • Their wealth is merely mythical.他们的财富完全是虚构的。
3 fad phyzL     
n.时尚;一时流行的狂热;一时的爱好
参考例句:
  • His interest in photography is only a passing fad.他对摄影的兴趣只是一时的爱好罢了。
  • A hot business opportunity is based on a long-term trend not a short-lived fad.一个热门的商机指的是长期的趋势而非一时的流行。
4 generic mgixr     
adj.一般的,普通的,共有的
参考例句:
  • I usually buy generic clothes instead of name brands.我通常买普通的衣服,不买名牌。
  • The generic woman appears to have an extraordinary faculty for swallowing the individual.一般妇女在婚后似乎有特别突出的抑制个性的能力。
5 revivals 27f0e872557bff188ef679f04b8e9732     
n.复活( revival的名词复数 );再生;复兴;(老戏多年后)重新上演
参考例句:
  • She adored parades, lectures, conventions, camp meetings, church revivals-in fact every kind of dissipation. 她最喜欢什么游行啦、演讲啦、开大会啦、营火会啦、福音布道会啦--实际上各种各样的娱乐。 来自辞典例句
  • The history of art is the history of revivals. 艺术的历史就是复兴的历史。 来自互联网
6 regained 51ada49e953b830c8bd8fddd6bcd03aa     
复得( regain的过去式和过去分词 ); 赢回; 重回; 复至某地
参考例句:
  • The majority of the people in the world have regained their liberty. 世界上大多数人已重获自由。
  • She hesitated briefly but quickly regained her poise. 她犹豫片刻,但很快恢复了镇静。
7 corks 54eade048ef5346c5fbcef6e5f857901     
n.脐梅衣;软木( cork的名词复数 );软木塞
参考例句:
  • Champagne corks were popping throughout the celebrations. 庆祝会上开香槟酒瓶塞的砰砰声不绝於耳。 来自辞典例句
  • Champagne corks popped, and on lace tablecloths seven-course dinners were laid. 桌上铺着带装饰图案的网织的桌布,上面是七道菜的晚餐。 来自飘(部分)
8 standing 2hCzgo     
n.持续,地位;adj.永久的,不动的,直立的,不流动的
参考例句:
  • After the earthquake only a few houses were left standing.地震过后只有几幢房屋还立着。
  • They're standing out against any change in the law.他们坚决反对对法律做任何修改。
9 federation htCzMS     
n.同盟,联邦,联合,联盟,联合会
参考例句:
  • It is a federation of 10 regional unions.它是由十个地方工会结合成的联合会。
  • Mr.Putin was inaugurated as the President of the Russian Federation.普京正式就任俄罗斯联邦总统。
10 forth Hzdz2     
adv.向前;向外,往外
参考例句:
  • The wind moved the trees gently back and forth.风吹得树轻轻地来回摇晃。
  • He gave forth a series of works in rapid succession.他很快连续发表了一系列的作品。
11 synonym GHVzT     
n.同义词,换喻词
参考例句:
  • Zhuge Liang is a synonym for wisdom in folklore.诸葛亮在民间传说中成了智慧的代名词。
  • The term 'industrial democracy' is often used as a synonym for worker participation. “工业民主”这个词常被用作“工人参与”的同义词。
12 know-how TxeyA     
n.知识;技术;诀窍
参考例句:
  • He hasn't got the know-how to run a farm.他没有经营农场的专业知识。
  • I don't have much know-how about engines.发动机方面的技术知识我知之甚少。
13 expertise fmTx0     
n.专门知识(或技能等),专长
参考例句:
  • We were amazed at his expertise on the ski slopes.他斜坡滑雪的技能使我们赞叹不已。
  • You really have the technical expertise in a new breakthrough.让你真正在专业技术上有一个全新的突破。
14 tonic tnYwt     
n./adj.滋补品,补药,强身的,健体的
参考例句:
  • It will be marketed as a tonic for the elderly.这将作为老年人滋补品在市场上销售。
  • Sea air is Nature's best tonic for mind and body.海上的空气是大自然赋予的对人们身心的最佳补品。
15 lieutenant X3GyG     
n.陆军中尉,海军上尉;代理官员,副职官员
参考例句:
  • He was promoted to be a lieutenant in the army.他被提升为陆军中尉。
  • He prevailed on the lieutenant to send in a short note.他说动那个副官,递上了一张简短的便条进去。
16 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
17 beverage 0QgyN     
n.(水,酒等之外的)饮料
参考例句:
  • The beverage is often colored with caramel.这种饮料常用焦糖染色。
  • Beer is a beverage of the remotest time.啤酒是一种最古老的饮料。
18 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
19 determinedly f36257cec58d5bd4b23fb76b1dd9d64f     
adv.决意地;坚决地,坚定地
参考例句:
  • "Don't shove me,'said one of the strikers, determinedly. "I'm not doing anything." “别推我,"其中的一个罢工工人坚决地说,"我可没干什么。” 来自英汉文学 - 嘉莉妹妹
  • Dorothy's chin set determinedly as she looked calmly at him. 多萝西平静地看着他,下巴绷得紧紧的,看来是打定主意了。 来自名作英译部分
20 sleeker 63ae6c84f3e8aa40336a972aac9869f9     
磨光器,异型墁刀
参考例句:
  • As tight as a corset, the new speed suits make the wearer sleeker and more streamlined. 这种新型泳衣穿起来就像紧身胸衣,可使穿着者身形光滑,更具流线型。
  • When he became leaner and faster, his digital doppelganger also became sleeker and more fleet-footed. 当真科比变得更瘦并且更快,他的虚拟兄弟也变得灵动飞快。
21 sterilized 076c787b7497ea77bc28e91a6612edc3     
v.消毒( sterilize的过去式和过去分词 );使无菌;使失去生育能力;使绝育
参考例句:
  • My wife was sterilized after the birth of her fourth child. 我妻子生完第4个孩子后做了绝育手术。 来自辞典例句
  • All surgical instruments must be sterilized before use. 所有的外科手术器械在使用之前,必须消毒。 来自辞典例句
22 adhesive CyVzV     
n.粘合剂;adj.可粘着的,粘性的
参考例句:
  • You'll need a strong adhesive to mend that chair. 你需要一种粘性很强的东西来修理那把椅子。
  • Would you give me an adhesive stamp?请给我一枚带胶邮票好吗?
23 shipping WESyg     
n.船运(发货,运输,乘船)
参考例句:
  • We struck a bargain with an American shipping firm.我们和一家美国船运公司谈成了一笔生意。
  • There's a shipping charge of £5 added to the price.价格之外另加五英镑运输费。
24 scouts e6d47327278af4317aaf05d42afdbe25     
侦察员[机,舰]( scout的名词复数 ); 童子军; 搜索; 童子军成员
参考例句:
  • to join the Scouts 参加童子军
  • The scouts paired off and began to patrol the area. 巡逻人员两个一组,然后开始巡逻这个地区。
25 thermos TqjyE     
n.保湿瓶,热水瓶
参考例句:
  • Can I borrow your thermos?我可以借用你的暖水瓶吗?
  • It's handy to have the thermos here.暖瓶放在这儿好拿。
26 Oxford Wmmz0a     
n.牛津(英国城市)
参考例句:
  • At present he has become a Professor of Chemistry at Oxford.他现在已是牛津大学的化学教授了。
  • This is where the road to Oxford joins the road to London.这是去牛津的路与去伦敦的路的汇合处。
27 submission lUVzr     
n.服从,投降;温顺,谦虚;提出
参考例句:
  • The defeated general showed his submission by giving up his sword.战败将军缴剑表示投降。
  • No enemy can frighten us into submission.任何敌人的恐吓都不能使我们屈服。
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