I remember one Thanksgiving when our family had no money and no food, and someone came knocking on our door. A man was standing¹ there with a huge box of food, a giant turkey and even some pans to cook it in. I couldn't believe it. My dad demanded, "Who are you? Where are you from?"

The stranger announced, "I'm here because a friend of yours knows you're in need and that you wouldn't accept direct help, so I've brought this for you. Have a great Thanksgiving."

My father said, "No, no, we can't accept this." The stranger replied "You don't have a choice," closed the door and left.

Obviously that experience had a profound impact on my life. I promised myself that someday I would do well enough financially so that I could do the same thing for other people. By the time I was eighteen I had created my Thanksgiving ritual. I like to do things spontaneously, so I would go out shopping and buy enough food for one or two families. Then I would dress like a delivery boy, go to the poorest neighborhood and just knock on a door. I always included a note that explained my Thanksgiving experience as a kid. The note concluded, "All that I ask in return is that you take good enough care of yourself so that someday you can do the same thing for someone else." I have received more from this annual ritual than I have from any amount of money I've ever earned.

Several years ago I was in New York City with my new wife during Thanksgiving. She was sad because we were not with our family. Normally she would be home decorating the house for Christmas, but we were stuck here in a hotel room.

I said, "Honey, look, why don't we decorate some lives today instead of some old trees?" When I told her what I always do on Thanksgiving, she got excited. I said, "Let's go someplace where we can really appreciate who we are, what we are capable of and what we can really give. Let's go to Harlem!" She and several of my business partners who were with us weren't really enthusiastic about the idea. I urged them: "C'mon, let's go to Harlem and feed some people in need. We won't be the people who are giving it because that would be insulting. We'll just be the delivery people. We'll go buy enough food for six or seven families for thirty days. We've got enough. Let's just go do it! That's what Thanksgiving really is: Giving good thanks, not eating turkey. C'mon. Let's go do it!"

Because I had to do a radio interview first, I asked my partners to get us started by getting a van. When I returned from the interview, they said, "We just can't do it. There are no vans in all of New York. The rent-a-car places are all out of vans. They're just not available."

I said, "Look, the bottom line is that if we want something, we can make it happen! All we have to do is take action. There are plenty of vans here in New York City. We just don't have one. Let's go get one."
They insisted, "We've called everywhere. There aren't any."

I said, "Look down at the street. Look down there. Do you see all those vans?" They said, "Yeah, we see them."

"Let's go get one," I said. First I tried walking out in front of vans as they were driving down the street. I learned something about New York drivers that day: They don't stop; they speed up.

Then we tried waiting by the light. We'd go over and knock on the window and the driver would roll it down, looking at us kind of leery, and I'd say, "Hi. Since today is Thanksgiving, we'd like to know if you would be willing to drive us to Harlem so we can feed some people." Every time the driver would look away quickly, furiously roll up the window and pull away without saying anything.

Eventually we got better at asking. We'd knock on the window, they'd roll it down and we'd say, "Today is Thanksgiving. We'd like to help some underprivileged people, and we're curious if you'd be willing to drive us to an underprivileged area that we have in mind here in New York City." That seemed slightly more effective but still didn't work. Then we started offering people $100 to drive us. That got us even closer, but when we told them to take us to Harlem, they said no and drove off.

We had talked to about two dozen people who all said no. My partners were ready to give up on the project, but I said, "It's the law of averages: Somebody is going to say yes." Sure enough, the perfect van drove up. It was perfect because it was extra big and would accommodate all of us. We went up, knocked on the window and we asked the driver, "Could you take us to a disadvantaged area? We'll pay you a hundred dollars."

The driver said, "You don't have to pay me. I'd be happy to take you. In fact, I'll take you to some of the most difficult spots in the whole city." Then he reached over on the seat and grabbed his hat. As he put it on, I noticed that it said, "Salvation² Army." The man's name was Captain John Rondon and he was the head of the Salvation Army in the South Bronx.

We climbed into the van in absolute ecstasy³. He said, "I'll take you places you never even thought of going. But tell me something. Why do you people want to do this?" I told him my story and that I wanted to show gratitude⁴ for all that I had by giving something back.

Captain Rondon took us into parts of the South Bronx that make Harlem look like Beverly Hills. When we arrived, we went into a store where we bought a lot of food and some baskets. We packed enough for seven families for thirty days. Then we went out to start feeding people. We went to buildings where there were half a dozen people living in one room: "squatters" with no electricity and no heat in the dead of winter surrounded by rats, cockroaches⁵ and the smell of urine. It was both an astonishing realization⁶ that people lived this way and a truly fulfilling experience to make even a small difference.

You see, you can make anything happen if you commit to it and take action. Miracles like this happen every day-even in a city where "there are no vans."