15-02-07 Webrooming is the practice of using the web to research a product and to then purchase the product in an offline store. Webrooming指利用网络对某产品进行研究，再在线下商店购此产品的行为。 I usually go online to check prices and narrow down what I wan...

14-12-30 The market value of Chinese smartphone manufacturer Xiaomi has been estimated at 45 billion U.S. dollars, following the company's 1 billion US dollar fundraising last week. 中国智能手机生产商小米公司上周获得10亿美元集资，其市值据估计大约是450亿美元...

14-02-26 The Company Sigman Byrd We believed in the company as permanent gravity, as sacrament（圣礼） , and got the job done. We were given the memo about getting it done. But then the company changed hands. Another, more profitable company hoisted up a sig...

13-11-20 A new modelling technique has been developed that could eliminate the need to build costly prototypes（原型） , which are used to test engineering structures such as aeroplanes. The study, by Dr Rbert Szalai at the University of Bristol, is publishe...

13-10-16 Shoppers are more likely to buy a product from a different location when a pleasant sound coming from a particular direction draws attention to the item, according to a new study in the Journal of Consumer Research. Suppose that you are standing in...

13-09-11 Apple has unveiled two new handsets: the top-end iPhone 5S and a cheaper iPhone 5C at an event in California. 苹果在加州新品发布会上发布两款新手机：高端iPhone 5S与廉价iPhone 5C。 Apple is covering the fingerprint sensor in sapphire crystal to preven...

13-09-11 Your reaction to the price on a bottle of wine or another product is partly a response to how powerful you feel, according to a new study in the Journal of Consumer Research. The degree to which one feels powerful influences which type of price comp...

13-08-07 Showrooming is the practice of going to a conventional store to look at a product and then buying it online for a cheaper price. Showrooming指先到传统实体店查看某件商品，然后到网上以较低的价格将该商品购入的行为，我们可以称之为先逛店后网购。 There ar...

13-07-28 美国麻省理工学院和西北大学的两位零售学教授研究发现，在购物网站上给差评的顾客往往是在该网站购物最多且最忠实的顾客。套用一句法国谚语来说，就是你最好的朋友同时也是你最严厉的批评者。由此也反驳了此前流传的购物网站的差评多来自竞争对手或奇葩顾客这一观点。...

13-07-27 Consumers set high prices when selling their possessions because they feel threatened, according to a new study in the Journal of Consumer Research. When consumers consider selling a product they own, they feel threatened by the impending（即将发生...