In simple terms, snackable content is an easy concept to grasp -- it is described as bite-sized chunks of info that can be quickly "consumed" by its audience.

简单来说，快餐式内容就是容易掌握的简单的概念，这种内容所包含的信息就像一口就能吃掉的食物，很快就能被观众“解决掉”。

 

It drives trial -- and, as a parallel, engagement. It's easy to nibble and try without feeling that it's too much effort or the impact will be too negative.

这种内容能够激发尝试以及参与的心理。人们很容易对其产生兴趣并进行尝试，而不会觉得看着太累或者看过之后感觉太负面。