手机短信方便了民众的生活,同时也给大众传媒创造了大量的财富。看“春晚”、看“超级女声”,哪一个少得了“短信投票”这一互动环节?就连今年的格莱美颁奖,也首次采用了观众现场短信投票的方式来选出大众歌手。
“短信投票”如何用英文表达?看下面一段有关“美国小姐”的相关报道:
After a long reign1 as a cultural icon2, Miss America's ratings have plummeted3, and sexier reality shows have eclipsed her girl-next-door appeal. The addition of pop quizzes and casual-wear contests couldn't save the pageant4 from losing its network TV contract in 2004.
Producers took cues from "American Idol5" and incorporated interviews with judges andtext-message votingafter the swimsuit, talent and evening-gown competitions.
报道说,曾被视为美国文化标志的“真人秀”节目《美国小姐》如今风光不在。收视率日趋下降迫使其进行深度改革,在前不久刚结束的选美比赛中,主办方学习《美国偶像》的做法,引入了与评委互动和观众短信投票等环节。
由报道可知,“短信投票”可用“text-message voting”来表达,“voting”在此指“投票”。
此外,汉语中的投票,在英语中常用的三种说法是vote(voting), cast a ballot6, cast a vote,后两个短语更侧重指“把选票投在投票箱里”。