昨天在说“乐单族”的时候提到了“乐活族”，那么今天就来说说这个LOHAS。

LOHAS is the acronym¹ of "Lifestyle Of Health And Sustainability", referring to a group of people who are optimistic, understanding, caring about environment and health, and doing good and as well as feeling good. This concept originated in Britain in the middle of last century.

乐活族（LOHAS）是Lifestyle Of Health And Sustainability（健康及可持续的生活方式）的缩写形式，指的是一群乐观、善解人意、关爱环境和健康，行善并且以其为乐的人。这个概念在上世纪中叶的时候源于英国。

Commercially, LOHAS describes an integrated, rapidly growing market for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.

从商业上来说，乐活族描绘了一个综合的、快速成长的商品和服务市场，那些珍视健康、环境、社会公正、个人发展以及可持续生存的消费者都会被吸引到这样的一个市场。

Beyond the categorization of consumers, the LOHAS "concept" is further divided into five sectors² that represent the market within which products fall. They include: Sustainable Economy, Healthy Living, Alternative and Complementary Healthcare, Personal Development, and Eco-friendly Living

抛开消费者的分类不谈，根据乐活市场上产品的所属类别，乐活族的“概念”可以细分为五类。他们包括：可持续的经济、健康的生活、可选而互补的医疗、个人发展，以及生态友好型生活方式。

总而言之，“乐活”是一种环保理念，一种文化内涵，一种时代产物。它是一种贴近生活本源，自然、健康、精致的生活态度。