F-Factor refers to the influence of Friends, Fans and Followers¹ on purchasing decisions.

F因素指我们在做购物决定时，朋友、粉丝及追随者对我们产生的影响。

Discussing the increasing importance of social media in commerce, Trendwatching.com minted the term F-Factor to describe the influence of friends, fans and followers:

在谈及社交媒体对商务日益重要的影响时，Trendwatching.com网站创造了F-Factor（F因素）这个词来描述朋友、粉丝及追随者所发挥的作用：

Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it’s never been more important for brands to make sure they too have the F-FACTOR.

消费者越来越倾向于依赖他们的朋友、粉丝和追随者这个网络来发现、谈论并购买商品和服务，这比以往的购物方式更加复杂。因此，各类商家确保能够掌握这些F因素也显得愈发重要。

Trendwatching.com detailed five “ways that the F-FACTOR influences consumption behavior”: