Although admission to the event is free, there is a small charge for a souvenir mug （纪念杯）and an additional fee for beer tokens, which are required for sampling brews. Festival-goers complement⁴ their thirst for beer with light meals and snacks available at the booths run by local restaurants.

The Oregon Brewers Festival is designed to promote the independent brewers of North America in a fun and educational fashion. In addition to beer-tasting, the event includes an educational tent where patrons can learn more about beer through industry exhibits by hop⁵ growers, maltsters, home brewers and national beer writers.

The first Oregon Brewers Festival in 1988 was a success despite a few glitches⁶（小故障） and challenges. The weather was unbearably⁷ hot, an unexpected 5,000 people showed up, and the main attraction - the beer - was foamy⁸ due to refrigeration problems. The dream of Art Larrance, co-founder of Portland Brewing¹ Company, had been realized.

Prior to organizing the festival, Larrance had visited a variety of beer festivals around the United States. Knowing "what a big beer party was like," he hoped to create something similar but with a distinct emphasis on the enjoyment⁹ and exposure of microbrews rather the competition for the best beer.

With this goal in mind, Larrance set out to form the Oregon Brewers Association along with Nancy Ponzi of BridgePort Brewing Company and Kurt Widmer of Widmer Brothers Brewing Company. Together, the "Big Three" developed what would become the first non-judging beer event in the nation for microbrews. The fact that the event was organized by fellow brewers, as opposed to outside promoters, added to its credibility and increased the desire of microbrewers to participate.