Clicks-and-mortar describes a business model that combines online e-commerce with physical retail¹ outlets². 

 

“线上线下相结合”指的是将网店和实体零售店相结合的一种经营模式。

 

With the 'click-and-mortar' grocers, stores that have both a local presence and online shopping capability³, customers can get the best of both worlds.

 

“线上线下相结合”的模式让你既能在当地实体店亲身体验，又能在网上进行购买，从而让消费者鱼和熊掌兼得。