58、For the past five years, consumers in California have been willing to pay twice as much for
oysters2 from the northeastern Atlantic Coast as for
Gulf3 Coast oysters. This trend began shortly after harmful bacteria were found in a few raw Gulf Coast oysters. But scientists have now devised a process for
killing4 the bacteria. Once consumers are made aware of the increased safety of Gulf Coast oysters, they are likely to be willing to pay as much for Gulf Coast as for northeastern Atlantic Coast oysters, and greater profits for Gulf Coast
oyster1 producers will follow.