115、The following appeared in a
memo1 from the sales manager of Eco-Power, a company that manufactures tools and home appliances.
"Many popular radio and television commercials use
memorable2 tunes3 and song
lyrics4 to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our company’s extensive
advertising5 in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a
distinctive6 song."