127 South Bend Road Cleveland,Ohio 47379 January 29,1996
Mr. Donald R.Smith Director of Marketing1 Delro Foods Company 100 East River Road, Portland,Oregon 26718

Dear Mr. Smith:
    I am writing to present my credentials² for the position of Brand Manager, a position for which I am exceptionally well-qualified. I am confident that you will quickly realize my ability to make major contributions to Delro Foods’marketing efforts upon reviewing the enclosed resume.
     As my resume will attest³, I have established an excellent reputation for pumping new life into old brands and making them perform. Examples of my accomplishments⁴ in this area are:
　　-Doubled Pikkels market share in only 9 mouths
　　-Increased Yums market share by 99% in two years
　　-Improved direct mail orders of Beard's Sunframes by 38% in 18 months through use of creative coupons⁵
My contributions to new brands have been equally noteworthy. For example: 
　　-Achieved 29% market share penetration⁶ for Leggins within one year of market introduction
　　-Completed national roll-out of Jelli-Roll in 6 months, reaching 18% market penetration
    Perhaps I can make similar contributions to Delro Foods in the marketing of either new or existing brands.
    Should you have room in your organization for a top-notch marketing professional who is capable of making immediate⁷ contributions to your marketing efforts and adding some real profit to your botton line, please give me a call. I look forward to hearing from you.
    Thank you for your consideration. 
　　　　　　　　　　　　　　　　　　　　　　　　　　　sincerely,
　　　　　　　　　　　　　　　　　　　　　　　　　　　（空格为签名处）
　　　　　　　　　　　　　　　　　　　　　　　　　　　Weldon R.Bass
Enclosure 

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