Uncover Hidden Job Markets

When asked why Sony Corporation had been so successful, Chairman Akio Morita said, "We never follow. We do what others don't." That's the essence of marketing¹: going where others aren't!
Most job-hunters confine themselves to traditional approaches like answering want ads and working with recruiters. That's fine, but that's where your competition goes too.

Anyone who tries something new and different--but not idiotic--will have a big advantage. Few job hunters write to career consultants², conference attendees, media people, and venture capitalists. You might want to try it.

Listen to radio and watch newspapers and television for for items in your interest area. The media are in the information business. They are accustomed to trading ideas, so don't be afraid to approach them. Write to business people featured in stories. Write to editors. Contact journalists who've written articles.

While outrageous³ tactics, like dressing⁴ like a clown or printing your resume on a T-shirt, seldom work, don't be afraid to "do what others don't."