当索尼公司被问到成功之道时，Chairman Akio Morita said, "We never follow. We do what others don't." That's the essence of marketing¹: going where others don't! 对于找工作的茫茫大众来说，这一招也是有用的。

Most job-hunters confine themselves to traditional approaches like answering want ads (招聘广告) and working with recruiters. That's fine, but that's where your competition goes too.

Anyone who tries something new and different--but not idiotic--will have a big advantage. Few job hunters write to career consultants², conference attendees, media people, and venture capitalists. 你也可以试一试。

Listen to the radio, read newspapers and watch television for items in your interest area. The media are in the information business. They are accustomed to trading ideas so don't be afraid to approach them. Write to business people featured in stories. Write to editors. Contact journalists who've written articles. 不要担心会出丑。送出去这封信你不会少什么，却有可能收获一份好工作。

Don't be afraid to "do what others don't." 当然，傻事就不要做了。