爱穿白T恤的“阿喜”长得就像一个可爱的邻家女孩，她牙齿有点歪，脸上有痘印，甚至会毫不顾忌地在镜头前打哈欠，然而，正是这样不完美的虚拟偶像却受到了国内广大网友的喜爱，人气直逼真人明星。
 

 

"Your skin's a bit dry," one user commented on a video posted by Angie, a popular influencer who first appeared on Chinese social media last fall. "You should apply a face mask."

阿喜是去年秋天在国内社交媒体上初次亮相的网红，一名用户在她发布的视频下面评论道：“你的皮肤有点干，应该做个面膜。”

 

In the video, uploaded to Douyin, Angie's skin looks bumpy¹ and uneven². A gaping³ yawn reveals slightly crooked⁴ teeth.

在这段上传到抖音的视频中，阿喜的皮肤看上去不太平滑。她打了个大哈欠，露出了有点歪的牙齿。

 

She doesn't have "the face of a celebrity," another user remarked.

另一名用户评论道，她没有“明星脸”。

 

Typical influencers might clap back with a comment, but Angie is not a typical influencer -- she's not even a real person.

典型的网红可能会迅速在评论区回应，但是阿喜不是一个典型的网红，她甚至不是一个真人。

 

Angie is an imperfect virtual personality. She may still be conventionally pretty, but unlike China's other virtual influencers, Angie doesn't pose in designer clothes, walk the runway or promote new songs. Instead, she sports simple white tees, sips⁵ Coca-Cola and yawns on screen.

阿喜是一个不完美的虚拟人物。她可能也符合美女标准，但是和中国其他的虚拟网红不同，阿喜不穿名牌服装出镜，不走T台，也不宣传新歌。她穿着简单的白T恤，喝着可口可乐，在屏幕上打哈欠。

 

Sometimes she can be seen with a flushed face, and even zit or two. And her down-to-earth persona is clearly resonating on Douyin, where she has amassed⁶ over 280,000 followers⁷ to date.

有时她会脸红，甚至会长一两个痘痘。然而她接地气的人设显然在抖音上引发了共鸣，迄今为止她已经吸引了逾28万粉丝。

 

Virtual influencers are nothing new in China. The country's first digital KOL (key opinion leader) to go viral, Ling, was created in May 2020. With her sharp jawline, slender face and rosy⁸ lips, Ling reflects a traditional Chinese beauty ideal. This February she graced the cover of Vogue⁹ Me, a fashion magazine targeting China's "post-'90s" generation," alongside real-life celebrities¹⁰ G.E.M., Liu Haocun and Liu Yuxin.

虚拟网红在中国并不新鲜。中国首位走红网络的虚拟关键意见领袖翎于2020年5月面世。尖下巴、瓜子脸、朱砂唇，翎的长相非常符合中国传统审美。今年2月翎还和真人明星邓紫棋、刘浩存和刘雨昕一起登上了以90后为目标读者群的《服饰与美容》时尚杂志的封面。

 

But Angie offers a refreshing¹¹ alternative, her fans say, in a country where demand for plastic surgery is surging and beauty apps compete to create filters that show users more beautiful versions of themselves.

但是阿喜的粉丝表示，在整容手术需求暴增、美妆APP争相研发美颜滤镜的环境，阿喜的出现让人耳目一新。

点击收听单词发音