Short video users surge by 100M
短视频用户规模达8.73亿
The number of online short video users in China reached 873 million by the end of last year, surging 100 million compared with March 2020 and accounting¹ for 88% of the internet-using population, according to a report on China's internet development released Wednesday.
中国互联网络信息中心2月3日发布的《中国互联网络发展状况统计报告》显示，截至2020年12月，我国网络短视频用户规模8.73亿，较2020年3月增长1亿，占网民整体的88%，网络视频节目质量大幅提升。
The report, issued by the China Internet Network Information Center, notes the quality improvement of online video programs. Per the report, China's streaming platforms have been improving their business models and investing more in short videos to bring audiences more quality content.
报告称，国内各大流媒体平台优化商业模式，加大对短视频的投资，为用户推出更多优质内容。
At the same time, short video platforms are introducing trial projects such as mini dramas or shows, before gradually landing in the field of long videos.
与此同时，短视频片平台也开始推出"微剧"、"微综艺"来试水，再逐渐进入长视频领域。

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