But can a fragrance² really help to curb³ your appetite and speed you towards your weight loss goals?

 

Prends Moi by Velds is the UK's first fragrance to aid weight loss and promises to induce the release of B-endorphins in the skin - triggering a sense of wellbeing, thus reducing the urge to overeat.

 

Costing £15, its makers⁴ claim the fragrance is designed to 'slim with pleasure' and is based on 'aromatherapeutic' and 'neurocosmetic' research.

 

Developed by the French perfume house Robertet, its zesty⁵ scent⁶ comes from a blend of bergamot, mandarin⁷, lilac and ylang ylang.

 

It also contains active ingredients including Betaphroline, a wild indigo⁸ seed extract, which when it comes in to contact with keratinocytes (cells found in the outer layer of the skin) will induce the release of B-endorphins present.

 

This sends a 'pleasure message' to the brain and the resulting sensation of wellbeing and increased feeling of contentment will supposedly stop you reaching for the biscuit tin to get a feelgood fix.

 

In addition, it contains a 'Slimming Complex' formulated⁹ with caffeine, carnitine and spirulina extract, which activates¹⁰ the two key enzymes¹¹ directly involved in lipolysis (fat degradation).

 

The fragrance's claims appear to be backed up by science.

 

A trial study by BIO-EC, the Centre of Biological Research and Cutaneous Experimentation¹², appears to back up the claims made my Prends Moi.

 

They carried out a study of women aged¹³ between 18 and 70 years of age, who were not on a diet, found that 75 per cent felt the perfume limited the need to snack and 73 per cent felt a feeling of pleasure.

 

More than 80 per cent experienced a feeling of comfort after application and 70 per cent felt it had an impact on their eating behaviour.

 

To get the full effect, Prends Moi advises that you generously spritz in the morning, as you would do with any perfume, and throughout the day when the need for snacking arises.

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