Called the Problem Solver, it comes with a scale so you can drink the perfect 'goldilocks' amount based on your weight.

 

University of Illinois at Chicago professor Jennifer Wiley recently concluded that the average man produces his most creative thinking with an alcohol level of 0.075%.

 

Known as the creative peak, it's considered the ideal state for problem solving, inventing and generally coming up with great ideas.

 

Marketing¹ agency CP+B Copenhagen worked with Rocket Brewing² to engineer a beer that claims to enable the average person to reach the desired 0.075%.

 

The craft IPA has a bottle indicator³ showing body weights, so the average man can get just the right amount.

 

'The Problem Solver is a handcrafted Indian Pale Ale brewed⁴ to tickle⁵ taste buds and brain cells,' the firm says.

 

'It has a refined bitterness with a refreshing⁶ finish.

 

'The indicator on the bottle makes is easy to find your creative peak.'

 

However, it does warn the approach does have its pitfalls⁷.

 

'Enjoying the right amount will enhance your creative thinking. Drinking more will probably do exactly the opposite,' the firm says.

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