Education
Fudan University Shanghai, China
1992-1996
Bachelor of Business Administration, Marketing¹.
Ranked first in class in Junior and Senior years; Recipient², merit-based First Rank Scholarship.
Editor-in-chief of University Newspaper, Fudan Society.
1996 class president to Business Administration and Finance Department.

Nanchang Wenhua Middle School Jiangxi, China
1989-1992
Chairman of Student Union

English Skills
Fluent in spoken and written English
TOEFL score: 650
GMAT score: 740

Experience
China National Technical Import and Export Corporation Beijing, China
1998-2000
Senior Project Manager, Power Projects Division

Conducted market research and competitive analysis, identified new business opportunities, and co-designed strategic plan to increase division's annual sales.
Provided financial advice to clients on optimization³ of $500MM foreign funds. Analyzed⁴ foreign exchange exposure and formulated⁵ hedging strategies using currency swap⁶ and forward contracts.
Managed international competitive bidding and direct contracting for power generation equipment procurement⁷. Evaluated counterparty credit in transactions.
Negotiated equipment import contracts up to $300MM with leading global manufacturers, resulting in price reductions of up to $3.5MM and gross profit of $5MM.

Unilever (China) Ltd. Shanghai, China
1996-1998
Assistant Brand Manager, Sunlight Detergent⁸

Developed and implemented⁹ market entry strategy allowing successful product introduction to low-end consumer segment of China (70% of total population).
Test marketed the brand in a 13MM-population area and gained 14.7% volume share in 3 months.
Designed extensive distribution network for nationwide rural penetration¹⁰ that gained 48% weighted distribution within 3 months in test market area.
Developed 10-year business strategy to determine long-term profitability of the brand.
Achieved brand cost reduction by eliminating operational inefficiency¹¹ and modifying formulation. Resulted in reducing costs by 35% compared to competitors' brands.

Marketing Executive, Detergents¹²

Collaborated¹³ with Coopers & Lybrand consultants¹⁴ on a strategic study of mass-market detergent opportunities in China, which led to a major brand development project for the company.
Planned annual brand activities. Forecasted and controlled advertising¹⁵ and promotion¹⁶ budgets.
Designed and administered market research projects. Analyzed results and developed recommendations for use in strategic planning and product modification¹⁷ decisions.
Supervised and briefed advertising agencies and market research companies.
Coordinated¹⁸ internal functional¹⁹ departments to achieve project market share and revenue targets.

Additional Information
Published writer of short stories and prose.
Associate degree in Advertising Design.
Enjoy cooking, dancing, travel and movies.