维珍集团(Virgin¹ Group)董事长李察o布莱信爵士(Sir Richard Branson)昨日将其宣传才能运用在气候变化问题上，他将拿出2500万美元作为奖金，奖励任何发明以节约手段从大气中清除碳的人。

Sir Richard Branson brought his talent for publicity² to bear on climate change yesterday, offering a $25m (￡13m) prize to anyone who invents an economical way of removing carbon from the atmosphere.

布莱信爵士表示："世上没有超人，我们只能靠自己的创造性。"

The Virgin group chairman said: "We have no super-hero. We have only our own ingenuity³ to fall back on."

但环保组织指出，一家航空公司及一个提供商务飞行业务的所有者拿出这样一笔奖金，颇有讽刺意味。环保主义者还表示，短期内开发出这种技术的可能性渺茫。

But environmental groups pointed⁴ to the irony⁵ of such an offer from the owner of an airline and an operation to offer commercial space flights. Environmentalists also said there was little chance of such technology being developed soon.