外贸函电是我们建立对外贸易关系和外贸往来的重要手段。我们将依次给大家介绍一些外贸函电格式样板，供大家参考。

10、向广告商推销新产品

I enclose an illustrated¹ supplement to our catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several years. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. They should get a very good reception in your market. Once you have had time to study the supplement, please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection². For your information, we are planning a range of classical English dinner services which, should do well in the North American market. We will keep you informed on our progress and look forward to hearing from you.

随函寄奉配有插图的商品目录附页，介绍最新设计的产品。贵公司的邮购目录多年来收录本公司产品，产品销售成绩理想，特此致以深切谢意。最新设计的产品巧夺天工，定能吸引顾客选购。烦请参阅上述附页，需查看样品，请赐复。本公司现正设计一系列款式古典的英国餐具，适合北美市场需求。如感兴趣，亦请赐知。愿进一步加强联系，并候复音。

11、为商贸指南兜揽广告

Thank you for your letter. You are currently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising³ in our directory was a wise move on your part. We are currently compiling a new edition of the directory which will be published in April 2005.The new edition will be expanded to include major manufacturers of plumbing⁴ equipment in the European Union. For proper coverage⁵ in the directory, you ought to appear in more than one category. If you do opt⁶ for a multiple listing, you will be able to buy space in additional categories at half price. You can be assured that the new edition will be on the desks of all the major decision makers⁷ in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. We will look forward to hearing from you.

收到函电，荣幸之至。贵公司商号已刊登在本公司的商贸指南中。该指南乃唯一覆盖英国全部建筑公司的刊物，在此刊登广告确是明智之举。现下筹备2005年4月版的商贸指南，新版会罗列欧盟的主要铅管业制造商。为达到出色的宣传效果，贵公司宜考虑在不同栏目内刊登广告。如蒙惠顾，除首个广告外，其余类别的广告将可获半价优惠。该指南将分送给所有建筑公司和五金器具公司主管。烦请填妥随附表格，连同广告费用一并寄回。专此盼候佳音。