Unboxing is an act or instance of removing a newly purchased product from its packaging and examining its features, typically when filmed and shared on a social media site.

Unboxing指打开新购买物品的外包装，检查其特性，并拍照或拍成视频分享到社交媒体网站的行为，即“开箱晒单”。

 

Some consider the popularity of this practice is due to the ability of showing the product exactly for what it is without any adulteration advertisers usually make around the product. Being able to see what you are getting can contribute to the decision process.

有人认为这种晒单行为越来越受欢迎是因为人们通过这些晒单可以看到产品真实的状况，而不是广告商修饰过的样子。看到顾客实际得到的产品有助于其他人在购买时做决定。