Tryvertising essentially¹ takes product placement to the real world, integrating² products into the daily life of consumers so they can make up their minds based on their actual experience with the products.

 

体验式广告让植入式广告走进现实生活，通过把产品融入到顾客的日常生活，使顾客根据他们的实际体验决定购买。

 

For example, Gillette distributed their new Brush-Ups teeth wipes for several months to KLM Airlines passengers after their in-flight meals. In Germany, 60 Etap budget hotels are furnished with an IKEA room.

 

举例来说，荷兰皇家航空公司的乘客享用完飞机餐之后，都能得到吉列公司免费发放的新擦牙布。在德国，60家Etap经济型酒店中有宜家家居客房。

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