7. 
　　Some people think that the best way to advise people is simply to find what they want and help them attain¹ it? In my view, this method is generally not the best way to proceed in advising others; it ignores the plain truth that many people do not know what they want and do not know what is best for them.

      My main reason for rejecting this technique is that people very rarely have any clear idea of what they want. This applies not only to consumer items such as clothing, cars and luxury items but also to what they want out of life in general. In fact, numerous studies have shown that most people cannot list the ten things they want most out of life, even if given considerable time to think about it.

      My second reason for rejecting this method is that more often than not what people want is not what is best for them. Parents continually face this problem when advising their children. For example, suppose a child wants to quit school and get a job. Surely, the parents would be derelict in helping² their child attain this want instead of convincing the child that continuing education would be in his or her best interest.

      Admittedly, following the proposed advising method would result in a high rate of compliance³, since the person being advised would act consistently with his or her own will by following the advice. However, as noted⁴ above, acting⁵ according to what one wants is not necessarily desirable. Proponents⁶ of this method might also point to college counselors⁷ as models of this technique. However, college counselors should not necessarily be held up as models for advising people generally, let alone as models for advising students.

      In conclusion, I do not agree that the best way to advise people is to find what they desire and help them achieve it. In my estimation the pitfalls⁸ of such a technique outweigh⁹ any of its potential advantages.