GMAT考试RCOGWORD(四二)
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Passage 42
Modern manufacturers, who need reliable sources of materials and technologically1 advanced
components3 to operate profitably, face an increasingly difficult choice between owning the
producers of these items (a practice known as backward integration5) and buying from independent
producers. Manufacturers who integrate may reap short-term rewards, but they often restrict their
future capacity for innovative6 product development.
Backward integration removes the need for some purchasing and marketing7 functions, centralizers
overhead, and permits manufacturers to eliminate duplicated efforts in research and development.
Where components are commodities (ferrous metals or petroleum8, for example), backward
integration almost certainly boosts profits. Nevertheless, because product innovation means
adopting the most technologically advanced and cost-effective ways of making components,
backward integration may entail9 a serious risk for a technologically active company-for example,
a producer of sophisticated consumer electronics.
A company that decides to make rather than buy important parts can lock itself into an outdated
technology. Independent suppliers may be unwilling10 to share innovations with assemblers with
whom they are competing. Moreover, when an assembler sets out to master the technology of
producing advanced components, the resulting demands on its resources may compromise its
ability to assemble these components successfully into end products. Long-term contracts with
suppliers can achieve many of the same cost benefits as backward integration without
compromising a company’s ability to innovate11.
However, moving away from backward integration is not a complete solution either. Developing
innovative technologies requires independent suppliers of components to invest huge sums in
research and development. The resulting low profit margins12 on the sale of components threaten the
long-term financial stability of these firms. Because the ability of end-product assemblers to
respond to market opportunities depends heavily on suppliers of components, assemblers are often
forced to integrate by purchasing the suppliers of components just to keep their suppliers in
business.
 
257. According to the passage, all of the following are benefits associated with backward
integration EXCEPT:
(A)   improvement in the management of overhead expenses
(B)    enhancement of profit margins on sales of components
(C)    simplification of purchasing and marketing operations
(D)    reliability13 of a source of necessary components (B)
(E)     elimination14 of unnecessary research efforts
 
258. According to passage, when an assembler buys a firm that makes some important component4
of the end product that the assembler produces, independent suppliers of the same component may
(A)   withhold15 technological2 innovations from the assembler
(B)    experience improved profit margins of on sales of their products
(C)    lower their prices to protect themselves from competition
(D)    suffer finanical difficluties and go out of business (A)
(E)     stop developing new versions of the component
 
259. Which of the following best describes the way the last paragraph functions in the context of
the passage?
(A)   The last in a series of arguments supporting the central argument of the passage is presented.
(B)    A viewpoint is presented which qualifies one presented earlier in the passage.
(C)    Evidence is presented in support of the argument developed in the preceding paragrap.
(D)    Questions arising from the earlier discussion are identified as points of departure for further study of the topic. (B)
(E)     A specific example is presented to illustrate16 the main elements of argument presented in the earlier paragraphs.
 
260. According to the passage, which of the following relationships between profits and
investments in research and development holds true for producers of technologically advanced
components?
(A)   Modest investments are required and the profit margins on component sales are lowl.
(B)    Modest investments are required but the profit margins on component sales are quite high.
(C)    Despite the huge investments that are required, the profit margins on components sales are high.
(D)    Because huge investments are required, the profit margins on component sales are low. (D)
(E)     Long-term contractual relationships with purchasers of components ensure a high ratio of profits to investment costs.


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1 technologically WqpwY     
ad.技术上地
参考例句:
  • Shanghai is a technologically advanced city. 上海是中国的一个技术先进的城市。
  • Many senior managers are technologically illiterate. 许多高级经理都对技术知之甚少。
2 technological gqiwY     
adj.技术的;工艺的
参考例句:
  • A successful company must keep up with the pace of technological change.一家成功的公司必须得跟上技术变革的步伐。
  • Today,the pace of life is increasing with technological advancements.当今, 随着科技进步,生活节奏不断增快。
3 components 4725dcf446a342f1473a8228e42dfa48     
(机器、设备等的)构成要素,零件,成分; 成分( component的名词复数 ); [物理化学]组分; [数学]分量; (混合物的)组成部分
参考例句:
  • the components of a machine 机器部件
  • Our chemistry teacher often reduces a compound to its components in lab. 在实验室中化学老师常把化合物分解为各种成分。
4 component epSzv     
n.组成部分,成分,元件;adj.组成的,合成的
参考例句:
  • Each component is carefully checked before assembly.每个零件在装配前都经过仔细检查。
  • Blade and handle are the component parts of a knife.刀身和刀柄是一把刀的组成部分。
5 integration G5Pxk     
n.一体化,联合,结合
参考例句:
  • We are working to bring about closer political integration in the EU.我们正在努力实现欧盟內部更加紧密的政治一体化。
  • This was the greatest event in the annals of European integration.这是欧洲统一史上最重大的事件。
6 innovative D6Vxq     
adj.革新的,新颖的,富有革新精神的
参考例句:
  • Discover an innovative way of marketing.发现一个创新的营销方式。
  • He was one of the most creative and innovative engineers of his generation.他是他那代人当中最富创造性与革新精神的工程师之一。
7 marketing Boez7e     
n.行销,在市场的买卖,买东西
参考例句:
  • They are developing marketing network.他们正在发展销售网络。
  • He often goes marketing.他经常去市场做生意。
8 petroleum WiUyi     
n.原油,石油
参考例句:
  • The Government of Iran advanced the price of petroleum last week.上星期伊朗政府提高了石油价格。
  • The purpose of oil refinery is to refine crude petroleum.炼油厂的主要工作是提炼原油。
9 entail ujdzO     
vt.使承担,使成为必要,需要
参考例句:
  • Such a decision would entail a huge political risk.这样的决定势必带来巨大的政治风险。
  • This job would entail your learning how to use a computer.这工作将需要你学会怎样用计算机。
10 unwilling CjpwB     
adj.不情愿的
参考例句:
  • The natives were unwilling to be bent by colonial power.土著居民不愿受殖民势力的摆布。
  • His tightfisted employer was unwilling to give him a raise.他那吝啬的雇主不肯给他加薪。
11 innovate p62xr     
v.革新,变革,创始
参考例句:
  • We must innovate in order to make progress.我们必须改革以便取得进步。
  • It is necessary to innovate and develop military theories.创新和发展军事理论是必要的。
12 margins 18cef75be8bf936fbf6be827537c8585     
边( margin的名词复数 ); 利润; 页边空白; 差数
参考例句:
  • They have always had to make do with relatively small profit margins. 他们不得不经常设法应付较少的利润额。
  • To create more space between the navigation items, add left and right margins to the links. 在每个项目间留更多的空隙,加左或者右的margins来定义链接。
13 reliability QVexf     
n.可靠性,确实性
参考例句:
  • We mustn't presume too much upon the reliability of such sources.我们不应过分指望这类消息来源的可靠性。
  • I can assure you of the reliability of the information.我向你保证这消息可靠。
14 elimination 3qexM     
n.排除,消除,消灭
参考例句:
  • Their elimination from the competition was a great surprise.他们在比赛中遭到淘汰是个很大的意外。
  • I was eliminated from the 400 metres in the semi-finals.我在400米半决赛中被淘汰。
15 withhold KMEz1     
v.拒绝,不给;使停止,阻挡
参考例句:
  • It was unscrupulous of their lawyer to withhold evidence.他们的律师隐瞒证据是不道德的。
  • I couldn't withhold giving some loose to my indignation.我忍不住要发泄一点我的愤怒。
16 illustrate IaRxw     
v.举例说明,阐明;图解,加插图
参考例句:
  • The company's bank statements illustrate its success.这家公司的银行报表说明了它的成功。
  • This diagram will illustrate what I mean.这个图表可说明我的意思。
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