Seven more merchants of the capital's Silk Street Market, well known as a place to pick up cheap designer knock-offs, were ordered to shut shop for a week starting Sunday after they were found selling fake goods.

Market investigations¹ by IntellecPro, an Intellectual Property Rights (IPR) protection company representing Gucci, Louis Vuitton, Prada, Chanel and Burberry, revealed all seven merchants had sold fake clothing or bags carrying labels of the five world-renowned high-end brands.

According to an agreement signed between the market and IntellecPro in December last year, the seven merchants have to keep their shops closed from February 8 to February 15, Wang Zili, the manager of the market told China Daily yesterday.

As per the agreement, any store in the Silk Street Market selling pirated goods with labels of either of the brands will be suspended for a week if IntellecPro can provide evidence of the same, along with notarization.

Before the Spring Festival, the IPR protection firm reported 30 vendors² to the market association for selling fake goods. The market decided³ to suspend the stores in four batches⁵.

The first group of seven vendors was suspended on February 1. However, storeowners are crying foul⁶.

"There is no reason to suspend our booths, as their (IntellecPro's) accusation⁷ lacks legal evidence," a salesperson⁸ told the Beijing News on Sunday.

A saleswoman of a suspended store even turned violent and beat up the market manager with her shoes.

"We understand how the merchants are feeling. The evidence submitted by IntellecPro is not persuasive⁹ enough," the manager told China Daily.

He said that the firm only provided photos of the fake goods after they were taken back to the respective companies. In one case, IntellecPro provided photographs of a Silk Street merchant wearing a fake Chanel necklace and tried to use it as evidence to shut her booth, said Wang.

"It is ridiculous to accuse merchants for wearing fake things," he said.

Hu Qi, head of IntellecPro, said they had briefed the five brands of the situation and were awaiting further instructions.

Qiu Baochang, a legal consultant¹⁰ with the China Consumers' Association, said that there was a need to improve the standard of evidence in IPR cases.

The first batch⁴ of seven vendors sued the market manager and IntellecPro in the Chaoyang district court on Friday, demanding a total compensation of 161,000 yuan ($23,500).

Questions:

1. What brands does IntellecPro represent?

2. When was the agreement signed between IntellecPro and the Silk Market?

3. What evidence was used against one merchant to shut down her booth?

Answers:

1. Gucci, Louis Vuitton, Prada, Chanel and Burberry.

2. In December last year.

3. Photographs of her wearing a fake Chanel necklace.