SUMMARY Sales and marketing2 professional with experience in seniors, instrumentation and automation products. Successful track record in sales management, marketing and strategic planning.
WORK EXPERIENCE California Instruments, San Jose, CA 1996-present $25 million manufacturer of industrial pressure transducers and mixed signal ASICs sold to worldwide industrial suppliers.
Director of Marketing and Sales Worldwide sales and marketing responsibility with supervision3 of five regional managers, three inside sales engineers and 14 independent manufacturers' representatives.
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Developed and implemented4 marketing and sales plans resulting in 400% revenue growth) $6 million to $25 million in annual sales) over a six year period.
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Established sales rep network for industrial and automotive pressure sensor5 product line.
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Secured key design wins with major customers in automotive an industrial markets in North America and Japan.
Silicon6 Sensor products, Fremont, CA 1993-1996 $6 million manufacturer of silicon micromachined pressure sensors7 sold to automotive and medical customers.
Director of North American Sales Managed a sales team of five regional managers and 31 distributors in the U.S., Canada and Mexico.
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Developed and implemented strategic marketing plan resulting in successful penetration8 of automotive and medical accounts.
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Launched three new sensor product lines to U.S. distribution channel, resulting in a 34% increase in sales (from $4 million to $6 million annually) in less than three years.
EDUCATION BS Mechanical Engineering, 1993 University of California, Berkeley, CA
PERSONAL AFFILIATIONS Instrument Society of America Society of Automotive Engineers
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