上周六是北京奥运会吉祥物福娃发布一周年纪念日，北京奥组委推出了多款奥运特许商品。此次推出的新品较以往有所突破，除了各种新设计的徽章、益智玩具等，更是创新推出了福娃太阳镜、福娃珠宝首饰等系列产品来满足消费者的时尚需求。

Fuwa, Mascot¹ of the Beijing Olympic Games, celebrates its birthday on Saturday as it was unveiled one year ago on November 11, 2005 by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG).

The mascot has been a favorite for many consumers and BOCOG has just unveiled many kinds of new and creative Olympic licensed² products on the occasion of Fuwa's birthday

On the market today, there are eight categories and more than 4,000 varieties of Olympic products, including garments and adornments, pins, toys, handicraft, stationary³, silk and porcelain⁴ products as well as jewelry⁵. They can be found at over 500 licensed stores in more than 20 municipalities, provinces and autonomous⁶ regions.

The Olympic merchandise, serving as a medium close to the public, plays a positive role in widely displaying the image of Olympic brands and disseminating⁷ Olympic knowledge. With the Beijing Olympiad approaching, BOCOG plans to gradually open more stores nationwide to sell Olympic products to meet the demand. The number of the stores is expected to reach around 10,000 during the 2008 Olympic Games.

Vocabulary :

mascot：吉祥物

porcelain：瓷器，瓷

merchandise：商品