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Wanda Group has begun beta-testing its online-to-offline (O2O) e-commerce platform "feifan".
万达集团对其线上到线下电子商务平台“非凡”进行测试。
![]() The platform is collaboration1 with Internet Giant Tencent and Baidu.
It allows people to use their smart phones to find and purchase goods and services close to them.
A launch date hasn't been announced.
This comes amid word brick-and-mortar retailer2 Wang Fujing lost over 6-million US dollars in its online shop through this past year.
For more on e-commerce in China, we are now joined live by Mike Bastin, Director of The China Business Centre based in London.
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