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A Beijing-based company has won the television broadcast rights of the Chinese Super League in next five years.
北京一家公司赢得中超联赛未来五年的电视转播权。
Ti'ao Dongli, a company specializing in sports events broadcast, will spend 8 billion yuan for the 5-year broadcasting rights of the CSL.
The new season of the Super League opened in the wake of an ambitious reform plan approved by the Chinese government to raise the standard of Chinese soccer.
Last week, LeTV won the rights to broadcast the English Premier1 League for the coming three seasons in the Hong Kong market.
LeTV's contract with the English Premier League runs until 2019.
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