Three Chinese brands, OPPO, Huawei and Vivo, outperformed Apple and Xiaomi to become the top three smartphone vendors² in China in terms of shipments in 2016.

 

2016年中国手机品牌OPPO、华为和Vivo的出货量超过苹果和小米成为前三甲。

 

For the first time, OPPO sold the most, 78.4 million mobile handsets in China last year, soaring 122.2 percent from 2015, according to a report released Monday by the International Data Corporation (IDC).

 

In 2015, OPPO was ranked fourth in a similar IDC list.

 

Vivo was the fifth largest smartphone vendor¹ in 2015, but was third in 2016 with a 96.9 percent surge in sales to 69.2 million handsets, the report said.

 

Both brands were popular among the young, especially fashionable young women, due to celebrity³ endorsements⁴, embedded⁵ advertisments in entertainment programs and a well developed brick-and-motar retail⁶ network in smaller cities.

 

"Their brands became increasingly recognized by consumers through intensive brand exposure and word of mouth," the report said .

 

Huawei stayed second, up 21.8 percent to 76.6 million units. Its market share edged up slightly from a year earlier to 16.4 percent in 2016.

 

The top three Chinese brands grabbed a total of 48 percent of the Chinese market last year.

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