Chinese media owners, especially the internet ones, are quickly catching¹ up with their international counterparts in terms of advertising² income.

 

中国媒体，特别是网络媒体，在广告收入上正迅速追赶国际同行。
 

 

According to the Top 30 Global Media Owners report released by return-on-investment agency Zenith, Shenzhen-based Tencent Holdings Ltd saw its advertising revenue soar 697 percent between 2012 and 2016, coming only second to Twitter Inc's 734 percent growth and dislodging Facebook Inc. Search engine Baidu Inc's advertising income grew 190 percent during the period.

 

Zenith has been publishing the list since 2007. The list this year is based only on media owners' advertising revenue, excluding revenues from all other activities.

 

Three Chinese media owners entered the top 30 list, including Baidu, Tencent and China Central Television, which came in fourth, 14th and 20th, respectively. With that, China claimed the second-biggest number of media owners in the ranking, only second to the United States.

 

The United States dominates the list, with 20 of the companies. Google Inc's parent company Alphabet Inc, together with Facebook, took the first two positions.

 

Global internet advertising is seen growing 13 percent to reach $205 billion in 2017, taking up 36.9 percent of all advertising expenditure³.

 

Social media advertising is the fastest-growing component⁴ of internet advertising, increasing by 51 percent in 2016.

点击收听单词发音