The world's leading mobile payment platform Alipay was launched in Denmark on Monday.

 

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Operated by Ant Financial Services Group, an affiliate¹ company of China's Alibaba Group, Alipay users can hail a taxi, book a hotel, buy movie tickets, pay utility bills, make appointments with doctors, or purchase wealth management products directly from within the app.

 

"We are happy that Denmark and the Nordics are embracing Alipay for Chinese tourists. The adoption² of Alipay services of both payment and marketing³ will not only enhance the experience of Chinese consumers but also help Danish businesses to reach out to their Chinese customers even before they depart from China," said Wang Li, head of Alipay EMEA (Europe, Middle East and Africa).

 

Alipay was launched in Denmark by APay Nordic AS, in cooperation with 2paynow, the technology platform provider of Alipay in Europe.

 

"We are glad to see that APay Nordic is now introducing Alipay into Denmark, which will further strengthen the advantages of Denmark as a Chinese-friendly destination," said Miklos Bengtsen, CFO of ILLUM, a premium⁴ department store in Copenhagen, adding that China is a very important market for the Danish retail⁵ business.

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