To better regulate the flourishing e-commerce market, China's first e-commerce law takes effect on Tuesday, aiming at better protecting consumers' interests, especially privacy.

 

为更好地规范繁荣的电商市场，中国首部电商法周二开始生效，旨在保护消费者权益，尤其是隐私。

 

The country's online retail¹ sales of goods and services in 2017 were 7,175.1 billion yuan (about 1,043.17 billion U.S. dollars), accounting² for 19.6 percent of total retail sales, according to data from the China E-Commerce Research Center.

 

With the prosperous e-commerce market and growing AI technology application, there is a growing concern in China on consumers' privacy protection.

 

According to the e-commerce law, e-commerce platforms are prevented from limiting online buyers' search results into recommendations made only based on their personal information, including previous purchase records.

 

And operators should deal with personal data in a timely manner if a user requests to see, correct or delete their data.

 

"It is similar to ‘the right to be forgotten' from General Data Protection Regulation (GDPR) of EU," Wang Jian, director of the Cross-Border E-commerce Research Centre of University of International Business and Economics said.

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