Big enterprises to monopolize Chinese ice-cream market_财经新闻

Big enterprises to monopolize Chinese ice-cream market

文章来源：文章作者：发布时间：2007-03-09 02:56 字体： [大中小]　进入论坛

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Chinanews, Shanghai, March 9 – Nestle, the biggest ice-cream maker¹ in the world, held its annual new products releasing meeting on March 7 in Shanghai, which heralded² the escalating³ of competitions in China's ice-cream market.

Currently, the Chinese ice-cream market scale is a mere⁴ 23 billion yuan, but it has kept an annual growth rate of 10%. Besides, the Chinese only consume 1 liter of ice-cream per capita every year, about 1/10 of the figure in the US. It can be inferred from all the above information that the Chinese ice-cream market still has great potential.

Though Nestle tops the world ice-cream industry, it can not rival local brands like Bright Diary, Mengniu and Yili, which are the top 3 in China.

However, big local enterprises and transnational groups have already carved up the booming Chinese ice-cream market. Thousands of small and medium-sized ice-cream producers in China are in a very difficult situation, and they are not very likely to survive future challenges.

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收听单词发音

1 maker
n.制造者，制造商
参考例句：
He is a trouble maker，You must be distant with him.他是个捣蛋鬼，你不要跟他在一起。 A cabinet maker must be a master craftsman.家具木工必须是技艺高超的手艺人。

2 heralded
v.预示( herald的过去式和过去分词 )；宣布（好或重要）
参考例句：
The singing of the birds heralded in the day. 鸟鸣报晓。来自《简明英汉词典》 A fanfare of trumpets heralded the arrival of the King. 嘹亮的小号声宣告了国王驾到。来自《简明英汉词典》

3 escalating
v.（使）逐步升级( escalate的现在分词 )；（使）逐步扩大；（使）更高；（使）更大
参考例句：
The cost of living is escalating. 生活费用在迅速上涨。来自《简明英汉词典》 The cost of living is escalating in the country. 这个国家的生活费用在上涨。来自辞典例句

4 mere
adj.纯粹的；仅仅，只不过
参考例句：
That is a mere repetition of what you said before.那不过是重复了你以前讲的话。 It's a mere waste of time waiting any longer.再等下去纯粹是浪费时间。

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