Starbucks still has experienced steady growth outside the U.S., as the company has opened more than 1,000 stores -- nearly 10 a week -- in other countries during the past two years. |
Oct. 9 - Starbucks has 3,604 stores in 36 countries outside the U.S., and it will open in Brazil, Egypt, Russia and India in the next year. The company recently set a long-term goal with no timeline to have 20,000 international stores, and it believes its biggest growth will come in China.
"We expect China to be in the thousands (of stores), not hundreds," said Martin Coles, president of Starbucks Coffee International. "A substantial part of the 20,000 stores will come in China."
Four years ago, Starbucks said it wanted to someday be in 80 international markets, but Coles said the company has scaled back those plans.
"We would rather go slower and execute with excellence," he said.
However, Starbucks still has experienced steady growth outside the U.S., as the company has opened more than 1,000 stores -- nearly 10 a week -- in other countries during the past two years.
"We have only been international for 10 years," Starbucks Chairman Howard Schultz said. "What we have been able to do is extraordinary."
Schultz said the key to entering new countries is finding local partners who know the business and political landscapes.
Starbucks and M.H. Alshaya, an international retailer1, plan to open a Starbucks in Cairo, Egypt, at the end of this calendar year. The two also plan to open a store in Moscow next year. Through its joint2 venture company, Starbucks Brasil Comercio de Cafes, Starbucks will open an outlet3 in San Paulo, Brazil, also by the end of this calendar year. Starbucks is negotiating a joint venture agreement for India.
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点击 收听单词发音
1
retailer
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n.零售商(人) |
参考例句: |
- What are the retailer requirements?零售商会有哪些要求呢?
- The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
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2
joint
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adj.联合的,共同的;n.关节,接合处;v.连接,贴合 |
参考例句: |
- I had a bad fall,which put my shoulder out of joint.我重重地摔了一跤,肩膀脫臼了。
- We wrote a letter in joint names.我们联名写了封信。
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3
outlet
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n.出口/路;销路;批发商店;通风口;发泄 |
参考例句: |
- The outlet of a water pipe was blocked.水管的出水口堵住了。
- Running is a good outlet for his energy.跑步是他发泄过剩精力的好方法。
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