China's online spending to rise 32% in 2007
文章来源: 文章作者: 发布时间:2007-07-10 03:02 字体: [ ]  进入论坛
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July 10 - China's fast-expanding Internet population will drive a 32 percent surge in online spending this year, according to a survey released by the Beijing-based Data Center of China Internet (DCCI) on Monday.

 

Total online spending by Chinese Internet users is expected to reach 364 billion yuan (47 billion U.S. dollars) in 2007, up from last year's 276 billion yuan.

 

Netizens spent a monthly average of 186 yuan online in the first half of the year, including on shopping, gaming and other online services. The figure is likely to reach 196 yuan for the whole of 2007, up 15.4 percent from the previous year.

 

China currently has 144 million internet users, second to the United States, said Fu Zhihua, director of the research department of DCCI, adding that with the number of internet users growing by 20 million annually1, online spending will continue to increase.

 

The survey also showed online advertising2 revenues reached 3.3 billion yuan in the first half, as much as for the whole of 2005, and will hit 7.6 billion yuan for the whole year.

 

China's search engine sector3, led by Baidu, Google and Yahoo!, recorded revenues of 1.15 billion yuan in the first six months, with the figure for the whole year likely to reach 2.7 billion yuan.

 



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1 annually VzYzNO     
adv.一年一次,每年
参考例句:
  • Many migratory birds visit this lake annually.许多候鸟每年到这个湖上作短期逗留。
  • They celebrate their wedding anniversary annually.他们每年庆祝一番结婚纪念日。
2 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
3 sector yjczYn     
n.部门,部分;防御地段,防区;扇形
参考例句:
  • The export sector will aid the economic recovery. 出口产业将促进经济复苏。
  • The enemy have attacked the British sector.敌人已进攻英国防区。
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