高额广告收入提升谷歌收益
文章来源:未知 文章作者:meng 发布时间:2010-10-15 06:54 字体: [ ]  进入论坛
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Google's latest quarterly results have beaten market expectations after it posted a 32% rise in profits.

谷歌最新季度盈利打破市场预期,获利32%。

Google has pledged to 'aggressively' invest
Google has pledged to 'aggressively' invest

The internet giant made a net profit of $2.17bn (£1.4bn) in the three months to 30 September, up from $1.6bn for the same period a year earlier.

Google thanked higher advertising1 revenues(收入,收益) , but also the success of its newer businesses, such as its Android mobile phone operating system.

Its overall revenues were up 23% to $7.29bn.

Google chief executive Eric Schmidt said the company had enjoyed "an excellent quarter".

He added: "Our core business grew very well, and our newer businesses - particularly display and mobile - continued to show significant momentum2.

"Going forward, we remain committed to aggressive investment in both our people and our products as we pursue an innovation agenda."

When Google's second quarter results missed Wall Street estimates back in July, some analysts4 raised concerns about how much money the firm was spending to continue to grow the business.

This spending has now increased further - with its operating expenses totalling $2.2bn in the third quarter, up from $1.64bn a year ago.

However, this expenditure5(支出,花费) is once again being more than offset6(抵消,补偿) by the rise in revenues and profits.

Google said 16% more computer users clicked on advertisements on its website during the past three months than they did a year earlier, and that it was charging companies more to list their adverts7.

Analyst3 Colin Gillis of BGC Partners, said: "Clearly their earnings8 look good. Top line is healthy, expense controls are good."



点击收听单词发音收听单词发音  

1 advertising 1zjzi3     
n.广告业;广告活动 a.广告的;广告业务的
参考例句:
  • Can you give me any advice on getting into advertising? 你能指点我如何涉足广告业吗?
  • The advertising campaign is aimed primarily at young people. 这个广告宣传运动主要是针对年轻人的。
2 momentum DjZy8     
n.动力,冲力,势头;动量
参考例句:
  • We exploit the energy and momentum conservation laws in this way.我们就是这样利用能量和动量守恒定律的。
  • The law of momentum conservation could supplant Newton's third law.动量守恒定律可以取代牛顿第三定律。
3 analyst gw7zn     
n.分析家,化验员;心理分析学家
参考例句:
  • What can you contribute to the position of a market analyst?你有什么技能可有助于市场分析员的职务?
  • The analyst is required to interpolate values between standards.分析人员需要在这些标准中插入一些值。
4 analysts 167ff30c5034ca70abe2d60a6e760448     
分析家,化验员( analyst的名词复数 )
参考例句:
  • City analysts forecast huge profits this year. 伦敦金融分析家预测今年的利润非常丰厚。
  • I was impressed by the high calibre of the researchers and analysts. 研究人员和分析人员的高素质给我留下了深刻印象。
5 expenditure XPbzM     
n.(时间、劳力、金钱等)支出;使用,消耗
参考例句:
  • The entry of all expenditure is necessary.有必要把一切开支入账。
  • The monthly expenditure of our family is four hundred dollars altogether.我们一家的开销每月共计四百元。
6 offset mIZx8     
n.分支,补偿;v.抵消,补偿
参考例句:
  • Their wage increases would be offset by higher prices.他们增加的工资会被物价上涨所抵消。
  • He put up his prices to offset the increased cost of materials.他提高了售价以补偿材料成本的增加。
7 adverts c82a22098d5133b18bfb64b60b66048d     
advertisements 广告,做广告
参考例句:
  • the adverts on television 电视广告
  • The adverts are not very informative. 这些广告并没有包含太多有用信息。
8 earnings rrWxJ     
n.工资收人;利润,利益,所得
参考例句:
  • That old man lives on the earnings of his daughter.那个老人靠他女儿的收入维持生活。
  • Last year there was a 20% decrease in his earnings.去年他的收入减少了20%。
TAG标签: internet Google profit
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