Ren Lu You is a 29-year-old living in Birmingham, Alabama.

 

He's a recent Harvard Business School graduate and works full-time¹ as a private equity² associate.

 

There's just one problem: He can't seem to find the right woman.

 

To remedy this situation, You created his own dating website, dateren.com, where people can submit female friends who might like to date You.

 

As an incentive³, if You and a woman submitted to the site wind up dating for more than six months, You says he will pay $10,000 to the person who helped set them up (unless You's future girlfriend submits herself, in which case she would not be eligible⁴ for the cash reward).

 

Finding the woman of his dreams is worth at least $10,000 to You. He compares finding a potential partner to purchasing other "big-ticket items" such as a car or a house.

 

"I would argue that all these things pale in importance to finding somebody you get along with and you may end up marrying," You told BI. "So $10,000 seemed pretty reasonable."

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