Indian Prime Minister Nirandi Modi implored² fathers to post photos accompanied by the hashtag #SelfieWithDaughters on a radio programme broadcast on June 28 - within hours it was trending on Twitter in India and has since started trending worldwide.

 

The concept was launched to back the 'Beti Bachao, Beti Padhao' campaign, which aims to tackle the gender³ ratio gap in India caused by female foeticide and to improve female education.

 

Prime Minister Modi said on the radio broadcast: 'Let us start a campaign for social security for women.'

 

Fathers all over the country immediately started posting photos with their daughters along with heart-warming tributes to support the 'Beti Bachao, Beti Padhao' campaign, which translates roughly as 'Save girl child, educate girl child'.

 

Politician Vijay Goel posted his picture with the message: 'My daughter, my pillar of strength!'

 

One father by the name of Gaurav tweeted: 'Daughters are angels from heaven, a true blessing⁴.'

 

Another dad, Hamet Nahata said: 'I smile the most when I see you smiling - Tashvi, thank you for making my life full of joy.'

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