But some of the unnecessary products veer¹ towards being slightly bizarre and the Twinkle Tush may well be the strangest.

 

According to the company's website, Twinkle Tush is a jewel - attached to what appears to be a hairband - that is simply designed to hang from your cat’s tail.

 

It is said to add ‘bling to your cat’s bum’ and also enables them to 'strut² their stuff'.

 

Twinkle Tush say that: 'A bare bottom should never be shown in public,’ and that while your pet feline³ may seem proud of their behind, they are in fact craving⁴ some much needed 'sparkle'.

 

The product retails⁵ at $5.99 on the website but there is also a prominent note that states that the accessory is in fact a 'gag-gift'.

 

In the Twinkle Tush advert⁶, a grey cat named Vladimir models the product around a house – climbing on the furniture and running up a set of stairs.

 

Since being posted to YouTube, the video has been viewed of 400,000 times and has received a number of mixed reviews.

 

User Michel Yeager wrote: 'This makes me ashamed to be a cat person.'

 

While Gord O wrote: 'This is a cute idea but I'd be afraid this would be a choking hazard for the cat as they groom⁷ themselves with their tongue.'

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