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A phone application counts and verifies users' steps, with walkers earning approximately 1 BW$ for about 10,000 steps (about five miles).
一款手机应用软件,通过积累用户走路的步数来换钱,走一万步(大约8公里)可以换1个虚拟货币。
Initially1, users will be given the chance to spend what they earn in an online store, or trade them for cash.
The founders2 of the project, Nissan Bahar and Franky Imbesi have attracted more than $10m of initial funding from mainly Japanese investors3 to help launch the currency and create the bank that verifies steps and any transfers.
Japanese electronics giant Murata is working on a wearable wristband that will provide an alternative to carrying a smartphone and show how many BW$ the wearer has earned.
Shoe manufacturers are poised4 to accept the currency, and a UK high street bank is in talks to partner with the project at one of the UK's biggest music festivals next year.
The idea of Bitwalking is to take advantage of the trend for fitness trackers by offering an additional incentive5 to keep fit.
The global scheme plans to partner with sportswear brands, health services, health insurance firms, environmental groups, and potentially advertisers who could be offered unique insights into the audiences they are targeting.
In the future, employers may be invited to take part in a scheme that would be offered to their employees to encourage them to stay fitter, with the currency they earn converted and then paid alongside their salaries.
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