According to intellectual property office records, Victoria Beckham has registered her daughter's name for use in a range of branded products, including make-up, toys and clothing.

 

根据英国知识产权局的记录，维多利亚·贝克汉姆已经将女儿的名字注册为商标，用于化妆品、玩具以及服装等一系列品牌产品。
 

 

The Harper Beckham trademark¹ has also been registered for use in the entertainment industry should Harper wish to replicate² her mother's career as a pop star.

 

Mrs Beckham has also signed up the names of sons Brooklyn, Romeo and Cruz to the UK's Intellectual Property Office and the EU-wide office.

 

It means the children are now officially part of Brand Beckham - David Beckham registered his name in 2000 while Victoria trademarked her name in 2002. Last night, an intellectual property expert said it was unprecedented³ to trademark a five-year-old's.

 

Oliver Bray⁴, a partner at international law firm RPC, said the move was usually reserved for those who were already celebrities⁵.

 

'It normally happens when your career is getting going and a lawyer says, "Let's get some protection in place",' he said. 'As opposed to the future-proofing which is what Victoria Beckham has done with her children.

 

'In order to give you more levers to control your image, a trademark is an obvious place to go and it might be that society is driving the Beckhams to use these levers to protect their children in this more manipulative world in which we live.

 

'But from another point of view, you could call it savvy⁶ and looking to the future. '

 

Mrs Beckham has registered her children for trademarks⁷ covering six classes of products and a class for ‘entertainment services’ should they wish to go into showbusiness.

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