Almost one in four young women have stopped shaving their underarms, figures show. 

 

数据显示，近四分之一的年轻女性已经不再剃除腋下的毛发。

 

Research by analysts¹ Mintel shows that there has been a steady decline in millennial² women removing hair from their legs and underarms. 

 

In 2013, 95 percent of women aged³ 16 to 24 said they removed hair from their underarms. In 2016, this had dropped to just 77 percent. 

 

Leg-shaving is also falling out of fashion - in 2013 92 percent said they shaved their legs, a proportion which had fallen to 85 percent in 2016. 

 

Industry figures show that sales of shaving and hair removal products fell by 5 percent between 2015 and 2016, from £598 million to an estimated £567 million. 

 

Roshida Khanom, associate director in beauty and personal care at Mintel, said that women were influenced by the wellness movement. 

 

Products such as shaving foam⁴ and hair removal cream are perceived to be bad for the skin, leading women to shun⁵ them in favour of natural beauty products. 

 

The "free from" trend, which sees women rejecting chemicals in favour of natural products, has been influential⁶, with 53 percent of women saying they only use products with "natural" ingredients.

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