Located in the Swiss Alps, near the famous resort of St. Moritz, the commune of Bergün/Bravuogn is one of the most beautiful mountain villages in Europe. So beautiful, in fact, that photos of it shared on social media may make people feel depressed¹ that they can't visit, so local authorities banned tourist from taking photos.

 

坐落在瑞士阿尔卑斯山、临近圣莫里茨胜地的贝尔京村是欧洲最美的山村之一。事实上，就因为太美了，被分享到社交媒体上的照片让无法前往旅游的人们感到郁闷，于是，当地政府禁止游客在那里拍照。
 

 

It may sound like a joke, but it's actually a new law adopted by the Bergün village council and approved by its mayor. And yes, their justification² for the photo ban is that photos of their beautiful home with the stunning³ mountain peaks in the background could make people seeing them on social media jealous and depressed. To deter⁴ visitors from taking photos in Bergün, they plan to implement⁵ a symbolic⁶ €5 fine for those caught breaking the new rules.

 

According to a statement by the Bergün tourism authority, "It is scientifically proven that beautiful holiday photos on social media make the viewer unhappy because they cannot be there themselves."

 

"Bergün is beautiful, we don't want to make people outside the community unhappy by sharing social media photos of our picturesque⁷ landscape, and we cordially invite you to visit Bergün to experience it for yourself," said mayor Peter Nicolay. "I am very pleased that the inhabitants of Bergün have the happiness of all people at heart. That makes me very proud."

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