Dutch fashion and shoe label Explicit¹ Wear is hoping to solve one of life's sticky situations -- the annoyance² of stepping in discarded chewing gum on the pavement -- while helping³ to keep Amsterdam's city streets clean.

 

踩到吐在人行道上的口香糖是件令人恼火的事情，荷兰时尚鞋履品牌Explicit Wear希望能解决这个棘手问题，同时帮助阿姆斯特丹的城市街道保持清洁。

 

The brand has partnered with local marketing⁴ organization Iamsterdam and sustainability firm Gumdrop to create a limited-edition sneaker for adults made from recycled gum that’s literally⁵ been scraped from the city's pavements.

 

The discarded gum is being put to good use to make stylish⁶ kicks that also raise awareness⁷ for the anti-littering cause. Priced at around $332, the shoes will debut⁸ sometime in June.

 

According to the project, more than 3 million pounds of gum wind up on Amsterdam's streets and sidewalks each year, costing the city millions of dollars to clean up.

 

Available for preorder now, the new Gumshoe sneakers -- offered in both a bubblegum pink and a black/red colorway -- feature durable⁹ rubber outsoles recyclable compounds (called Gum-Tec) produced by Gumdrop, 20 percent of which are made from gum.

 

Nearly 2.2 pounds of gum is used in every four pairs of shoes. A map of Amsterdam is molded into the bottom of the soles to subtly remind people of the littering problem. Even better, the sneakers actually smell like bubblegum, too -- without the annoying stickiness.

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