Apple unveiled three new iPhones on Wednesday, including its biggest and most expensive model yet.

 

本周三，苹果发布三款iPhone手机，其中包括迄今苹果最大屏幕和最贵的机型。
 

 

CEO Tim Cook showed off the iPhone XS Max, which has a bigger screen than the one on last year's dramatically¹ designed model, the iPhone X. It'll cost about $1,100, topping the iPhone X, which at $1,000 seemed jaw-dropping at the time. An updated iPhone X, now called the XS, stays at $1,000.

 

As with the iPhone X, both new phones have screens that run from edge to edge, an effort to maximize the display without making the phone too awkward² to hold. The screen needs no backlight, so black would appear as truly black rather than simply dark. The Max model looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

 

The iPhone XS Max, which will be available on Sept. 21 -- with orders open the week before -- represents Apple's attempt to feed consumers' appetite for increasingly³ larger screens as they rely on smartphones to watch and record video, as well as take photos wherever they are.

 

By making more expensive iPhones, Apple has been able to boost⁴ its profits despite waning⁵ demand as people upgrade⁶ phones less frequently. IPhones fetched an average price of $724 during the April-June period, a nearly 20 percent increase from a year earlier.

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